CTV Campaigns That Drive Installs and Revenue

Markets
Period

The Client

The Brief

Install-to-Trial rate
Trial-to-Paid rate

The LEAP Model

Advalor runs every engagement through a four-phase framework called LEAP: Learn, Engineer, Activate, Perform. Each phase feeds the next, and at the end of every monthly cycle the model re-enters Learn with everything the previous cycle produced.

01

02

03

04

05

Q1 2026

Q1 2026: Three Cycles

Cycle 1
Cycle 2
Cycle 3
April 2026

The US Campaign Delivers

The UK Expansion

The Bigger Picture

By The Numbers

What This Means for Your App